Technical Sales Support

Introduction

Our client is the producer of torque reduction subs (TRS) – equipment that helps Drilling Companies to drill longer wells while reducing pipe and casing wear at the same time.

It becomes essential to estimate torque and drag precisely to understand the proper TRS placement and quantity. Usually, large Operators and Contractors have their own engineering department capable of doing that job, but some small Companies might have not, like in this case in Uzbekistan.

Customer challenge

Selling technology using fundamental calculations behind it, not only looks professional but more importantly, becomes way more efficient rather than relying on pure Marketing presentation.

Case Study Results

For almost 6000 m MD well side forces were calculated based on historically observed friction factors.

Maximum effect of TRS is expected when placed inside maximum SF interval. 50 items were installed in a highlighted zone with prioritized rotational friction factor of 0.02 on each sub.

A comprehensive comparison chart was composed from software results, so it becomes clear that TRS quantity was not overestimated and the expected result is sufficient to drill safely. The estimated effect was 35.4 kNm vs 44.8 kNm – surface torque is reduced by 21%.

Customer Value

Client gets the option to use engineering calculations as a baseline to sell his technologies. Client saves money on his own engineering department and software licensing, which would be overdesigned for several calculations a month. Furthermore, he gains a reputation of a professional, who not only produces and sell equipment but knows exactly how to use it in the most effective way.